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About us


The story of ProOwned

It started with an idea

Back in 2015 in an apartment on Østerbro, Oscar Bjørn-Rosager got an idea. Every year, professional cyclists have cycling clothing that they can no longer use. That's why Oscar wanted to give the non-professionals and fans the opportunity to get this unique cycling clothing, without the cost of a fortune. In 2016 the concept was developed with a webshop and since then the idea has got air under the wings.

The company, which then had its first warehouse in a basement on Østerbro, currently has warehouse in Roskilde, as well as an office in Copenhagen, and is owned and operated daily by Oscar Bjørn-Rosager, Casper Hillstrøm and Simon B. Pedersen.

What we do

The idea is quite simple. Non-professionals and cycling fans around the world now have the opportunity to buy pro cycling gear at a sharp price. At the same time, professional cyclists and pro teams can easily get rid of what they can no longer use.

It started with original pro-owned cycling clothing from the professional riders, and since then business has evolved to also offer professional cycling gear and bikes. The concept is always only original equipment from the professionals, and the products have never been used for more than 12 months as the pro teams change sponsors every year.

The products can be both new and pre-owned. Whichever product you find, it will always be of high quality and in good condition.

What we believe

In our world, price and quality do not have to be linked. For many years, the cycling industry has been expensive and traditional. We, in ProOwned, would like to change that.

By offering pre-owned cycling gear from professionals to non-professionals, we hope to make a lot of cycling enthusiasts and fans happy every single day.

In ProOwned we have a dream of creating a world of sustainable cycling gear in a high quality - at a price everyone can participate in. When you shop with us, you save our planet many resources, and today we have already saved millions of gallons of water by trading pro-owned.


Only gear from pro teams and cyclists

Here is a selection of our pro teams. We sell pro team cycling clothing from World Tour, Pro Continental and Continental teams. We sell from well-known teams like Bora Hansgrohe, Specialized, Leopard Trek, Team Tinkoff and many more.